The next generation of American consumers is ethnically diverse, tech-savvy, and on the move. Technomic’s study, “GEN Z: Decoding the Behaviors of the Next Generation,” finds that they are discerning consumers, driven mainly by flavor, and that their flavor preferences, while still relatively simple, are just starting to show some sophistication.
from IFT Daily News http://ift.tt/1MXhcBC
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