Research shows that rational arguments are often not taken into consideration when someone is embarking on a health change like dieting or purchasing products. In a new ePerspective post, Jeannie Houchins, Vice President of Public Relations and Social Influence at Mullen Lowe, exemplifies how fragile the communication system is when it comes to science and public perception.
from IFT Daily News http://ift.tt/1dMRe35
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